Lees Summit, MO –Bennett has recently announced a pallet skirt promotion, to other corrugate converters, in response to the increased discussion of digital printing for retail packaging and displays. Bennett is hopeful that by offering their digital printing capabilities to other converters, at an attractive rate, the benefits of printing digitally will become increasingly more evident within the industry.
Bennett was ahead of the curve with their investment in a direct-to-digital printer in 2015. Installation of the 6-color, production-speed, single-pass digital printer, purchased from Barberan, was completed a little over a year ago. Since then, extensive testing and experimentation with color matching and board has been done in order to perfect the output. “This learning can now be shared with others in the industry that are either considering the purchase of digital printing equipment, or have clients that are asking about digital printing options,” said Robert Sweet, VP of Sales, at a recent digital printing conference.
The quality of Bennett’s digital print is not a concern of brands that have already converted. A Welch’s pallet skirt, for example, was recently recognized in the packagePRINTINGs Excellence Awards with a second place overall in the Best in Show category. One of the competition judges stated: “The deep purple, life-like grapes had incredible detail in the graphics. Direct to corrugated digital is so new, it is amazing to see this level of print quality.” Bennett walked away with first, second and third place awards in the Corrugated Digital Print category as well.
The quality of the print is not the only benefit Bennett’s clients are experiencing from printing their pallet skirts digitally. They are seeing an increased speed-to-market, they have creative flexibility for regional messaging or testing, and there is a reduction in raw materials by taking out the litho-labels from the project. In addition, Bennett has highlighted the following to other corrugate converters interested in partnering with them directly:
- Converters can assume an immediate profit, without an additional investment, by partnering with Bennett for their digital printing needs
- Converters can start fulfilling requests/demands from their current clients who are asking about digital printing solutions, and are ready to transition from litho to digital, by partnering with Bennett
- If a Converter has plans to invest in digital printing technology in the future, they can bypass the customer’s educational and trial phase (which has taken Bennett about a year to overcome) and hit the ground running when equipment is installed
- If a Converter has NO plans to invest in digital printing technology in the future, they will not be losing any market share who may already understand the benefits and are asking for digital printing solutions
Because there is so much to prove with regard to digitally printing onto corrugate, Bennett offers tours of their facility, presentations, and samples of current creative off of their new digital printer. For more information visit www.BennettKC.com/palletskirts or call Robert Sweet at 816-868-9057.
Bennett, founded in 1987, is a woman-owned, packaging and displays company providing customized solutions that protect and promote their clients’ products. Offering services and manufacturing, from concept to design, from testing to production, and from pack-out to distribution, Bennett is a turn-key partner. For more information, please visit https://www.BennettKC.com/.
Traci Strickert, Director of Marketing
220 NW Space Center Circle
Lees Summit, MO 64064
Office: (816)447-9247, email@example.com