We Understand the Anatomy of Effective POP Displays
As a retail store owner or a brand that sells in retail stores, you likely know that point-of-purchase displays, or POP displays, are good marketing investments.
But did you know that 70% of all retail shopping decisions are made inside of the store? Of those making in-store purchases,13% were drawn to the in-store displays according to a shopper engagement study by POPAI.
This is why strategically-placed POP displays are extremely profitable, drawing attention to a specific product in an enticing way.
And because POP displays can be located anywhere in a store, they can be placed beside competing products, in a specific department, or in the middle of the walkway — wherever the best opportunity lies to lure shoppers.
Point-of-purchase displays help products stand out, lead to profitable impulse buys, and garner a high return on investment.
Ready to add new POP displays to your in-store marketing plan? Whether you need temporary, semi-permanent, and permanent POP displays, our award-winning, in-house team can design and manufacture custom corrugated displays that are eco-friendly, cost-effective, and professional.
Let's partner together to sell more products.
With your product expertise and our full-service capabilities, we can create unique POP displays for seasonal items, retail campaigns, and new product launches to grab the attention of your in-store shoppers.
The Bennett process at a glance
At Bennett, we’ve developed a process that focuses on making our client’s lives easier. And that starts with getting to know you and your specific needs and business objectives. As your partner, we work closely with you to satisfy your creative wants while conforming to your company’s standards and processes.
We know that each retailer has specifications that must be followed for your product to procure floor or shelf space. Bennett designs around your product while ensuring that those specifications are adhered to.
Because Bennett places such an emphasis on becoming a team player, we maintain a flexible approach and adjust our process according to each of our clients’ needs.
Our uncompromising commitment to quality
At Bennett, our commitment to service propels us to ensure that we are meeting or exceeding the highest standards in quality at every turn. Our company is driven by Departmental Standard Operating Procedures and is frequently audited by our Quality Assurance Department. Standard quality checks are always completed by machine operators to verify our processes.
Our design and production departments also work hand-in hand to ensure that any prototypes produced and approved for the customer can be accurately replicated in mass-production. And all customer specifications are verified through our Customer Service processes.
Our in-house, award-winning design team is comprised of both structural and graphic designers. Their experience allows for innovative and high-quality customized solutions tailored to meet your marketing objectives.
Our approach begins with learning about your product, the intended retail environment and the end-user’s needs and wants. We then partner with you to deliver what will work best in store, while being creative and efficient.
With Flexographic, lithographic and digital capabilities, Bennett prints at the highest level of quality. We assess each client’s needs and wants to determine which of our three printing processes will provide the best possible print for their project.
As evidenced by our numerous awards, Bennett is truly the regional expert in flexographic printing. And with our Barberan High Speed digital press, Bennett is among the international vanguard in digital printing on corrugate.
Bennett offers comprehensive testing of our corrugated products to ensure that your retail displays arrive safely to the end user. Our in-house testing lab employs the following:
- Tilt test
- Shake table
- Drop tester
We also provide an in-house ink kitchen with color inspection software to insure accurate color matching throughout the full production run.