We Know How to Create an Eye-catching Point of Sale Display
A point of purchase display, or POP display, refers to the location where a consumer decides to buy a product. A point of sale display, or POS display, refers to the area where the purchase takes place. For example, the point of purchase for a loaf of bread is in the bakery department at a grocery store, while the point of sale is in the checkout line at the cash register.
A point of sale display is found near, on, or next to a checkout line or counter. They are intended to grab the customers' attention, spotlight products — especially if they're new or on sale — and inspire impulse buys. While they are ideal for promoting products, they can also be used to promote special events, general holiday sales, or temporary store hours.
Both POP and POS displays, effective in-store marketing tools, can look similar and utilize the same designs, but what differentiates them is their purpose and location.
Point of sale displays include:
- Countertop displays
- Floor displays
- Free-standing displays
- End caps
- PDQ trays
Branded point of sale displays are built to be sturdy, capable of withstanding typical store traffic and handling, but also easy to assemble and disassemble. The most popular materials for POS displays include corrugated fiberboard, cardboard, foamboard, and plastic.
Let's partner together to sell more products.
With your product expertise and our full-service capabilities, we can create unique POS displays for seasonal items, retail campaigns, and new product launches to grab the attention of your in-store shoppers at checkout.
The Bennett process at a glance
At Bennett, we’ve developed a process that focuses on making our client’s lives easier. And that starts with getting to know you and your specific needs and business objectives. As your partner, we work closely with you to satisfy your creative wants while conforming to your company’s standards and processes.
We know that each retailer has specifications that must be followed for your product to procure floor or shelf space. Bennett designs around your product while ensuring that those specifications are adhered to.
Because Bennett places such an emphasis on becoming a team player, we maintain a flexible approach and adjust our process according to each of our clients’ needs.
Our uncompromising commitment to quality
At Bennett, our commitment to service propels us to ensure that we are meeting or exceeding the highest standards in quality at every turn. Our company is driven by Departmental Standard Operating Procedures and is frequently audited by our Quality Assurance Department. Standard quality checks are always completed by machine operators to verify our processes.
Our design and production departments also work hand-in hand to ensure that any prototypes produced and approved for the customer can be accurately replicated in mass-production. And all customer specifications are verified through our Customer Service processes.
Our in-house, award-winning design team is comprised of both structural and graphic designers. Their experience allows for innovative and high-quality customized solutions tailored to meet your marketing objectives.
Our approach begins with learning about your product, the intended retail environment and the end-user’s needs and wants. We then partner with you to deliver what will work best in store, while being creative and efficient.
With Flexographic, lithographic and digital capabilities, Bennett prints at the highest level of quality. We assess each client’s needs and wants to determine which of our three printing processes will provide the best possible print for their project.
As evidenced by our numerous awards, Bennett is truly the regional expert in flexographic printing. And with our Barberan High Speed digital press, Bennett is among the international vanguard in digital printing on corrugate.
Bennett offers comprehensive testing of our corrugated products to ensure that your retail displays arrive safely to the end user. Our in-house testing lab employs the following:
- Tilt test
- Shake table
- Drop tester
We also provide an in-house ink kitchen with color inspection software to insure accurate color matching throughout the full production run.